Thursday, October 10, 2013

Ad Campaign: Trenta7 by Eleonora Moccia Fall/Winter 13.14: 'Anima Animus' by Marco D'Amico


Anima Animus - The Fall/winter 13.14 collection by Trenta7 draws inspiration directly from her psychological studies. Anima is the symbol of connection, protection and affection, whereas animus is the symbol of reflection, control, determination and planning. From the meeting of these two energies, the principles of Eleonora Moccia’s collection arise: strictness and control open to passion and feelings, leading to an original and refined synergy. The complementary geometric contrasts show the interaction between levity and gravity. Marco D'Amico photographers the advertising campaign which reflects the ironic approach to the female psychological universe.



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